Think
Strategy + Intelligence
Understand the problem before deciding what to make.
- Business and brand strategy
- Market and audience intelligence
- Positioning and propositions
- Go-to-market and customer journeys
Strategy + innovation studio
Complicated
problem? Good.
Prosperiam combines 25 years of senior human thinking with creativity and AI to solve brand and business problems, then build what comes next.
Problem first.
Solution second.
The point
Strategy is not a deck.
It is what happens next.
Some problems need research. Some need a new position. Some need a campaign. And increasingly, some need something entirely new to be built.
Prosperiam starts with the problem, works out what matters and builds the right solution around it.
Research. Strategy. Creativity. Technology. Execution.
Not necessarily in that order.
How we work
Think.
Create.
Build.
Sometimes you need one. Sometimes you need all three. We start with the problem, not the service.
Create
Brands + Experiences
Turn intelligence into an idea people can actually care about.
- Brand platforms
- Campaigns and creative strategy
- Content and communications
- Digital and customer experiences
Build
Digital + AI
Increasingly, we do not stop at the recommendation. We build the thing.
- Websites and prototypes
- AI agents and tools
- MVPs and digital products
- Intelligent workflows
AI + Innovation
AI changed what one brilliant strategist can build.
It did not replace 25 years of learning how to understand businesses, markets, audiences and brands.
It removed many of the constraints around what that experience could produce. Research can move into strategy, concept, copy, UX, prototype, website, digital tool or AI-assisted product much sooner.
The technology changed. The thinking did not.
Selected work
Twenty-five years of
figuring things out.
Different industries. Different outputs. The same starting point: understand what actually needs changing.
Prosperiam engagement
License LinkUp
What if the answer is not a campaign? What if it is a business?
A commercial real estate problem became an ecosystem spanning business strategy, brand, product thinking, UX, acquisition, compliance intelligence and AI concepts.
Long-term partnership
Leecare Solutions
Years inside a complex global health-tech business.
Embedded strategic marketing across technology, aged care, international markets, product communications, exhibitions, digital, content and ongoing brand counsel.
Jana career archive
Melbourne Symphony Orchestra
How do you make an orchestra impossible to ignore?
Audience development and creative campaigns that connected orchestral music with new audiences, including a public conducting idea that earned national coverage.
Category expertise
Specialist healthcare
Getting smart about complicated things, quickly.
Deep market, patient and competitor analysis translated into positioning, brand architecture, messaging and digital experience strategy.
Experience, accurately attributed
Senior by design. Small on purpose.
Prosperiam clients and partnerships
License LinkUpLeecare SolutionsLive to ShineLancelot CommercialPeak Corporate NetworkSpecialist healthcare practices
Selected Jana career experience
Melbourne Symphony OrchestraKmart AustraliaAustralian GovernmentMedibank PrivateVinniesChandonCape MentelleCloudy BaySwisseLatitudeANZ
Meet Jana
Strategist. Builder. Creative.
Professional question-asker.
I started in economics and market research because I wanted to understand why people behave the way they do. Then I moved into advertising because understanding the problem was not enough. I wanted to solve it.
Every engagement is led by me. When the work needs more capability, I build the right team from a trusted network of creative, technology, production and specialist partners.
Client proof
Clients tend to keep Jana around.
“I have worked with Jana for 7 years, and am consistently impressed by her dedication. She goes the extra mile for her clients, is highly detailed and gets results.”Wallis Murphy, founder, Massoga & FORME Yoga
“Jana really helped Ostara Australia not only to redefine but to define our marketing message to reach more people impacted by mental health.”Maja Vranjkovic, Ostara Australia
Thinking
Things Jana is noticing, questioning and occasionally ranting about.
Start here
Got something difficult?
Maybe the brand is wrong. Maybe the market changed. Maybe you need something new built. Maybe you do not know what you need yet.
That is fine.